The artist is the soul of the show and is the biggest factor when it comes to attracting customers. The social influence of the artist is a good indicator to judge their popularity and they can be used to market the event.
Partners from multiple industries are required based on the scale of the event. The right partnership is a win-win deal for both the organiser and the partner to increase their brand presence and sales. Some of the partners associated with events are:
- Travel Partner (Uber, Ola)
- Food Partner (Swiggy, Zomato, Local Restaurants)
- Radio Partner (Red FM, Radio Mirchi)
- Hotel Partner (Crowne Plaza, Marriott, Taj)
- Ticketing Partner (Collabo, BookMyShow)
Ticketing can be done both offline and online, and majority of the tickets can be pre-booked and sold online these days. Use a ticketing partner which has good market reach, customer support and easy ticket booking UX. Collabo is a Kochi based platform which enables online ticketing along with customised event landing page. It also provided an app to facilitate customer entry during the event.
Marketing the event requires creativity and it needs to be spend efficiently on multiple platforms both offline and online.
To create an event and start selling tickets, go to collabo.in/create